Proximity Sky FAQ’s

What is Bluetooth?

Bluetooth is short range wireless communication standard which uses radio frequency to enable the transmission of messages to Bluetooth-enabled devices such as mobile phones within a specific range.

How much does the consumer pay to receive the content via Bluetooth?

Nothing – it is free to receive and send content via Bluetooth.

Does Bluetooth comply with Spam and Privacy Laws?

Yes, Bluetooth proximity marketing is an “opt-in” service and is complies with the Spam Act. If you activate Bluetooth on your phone you choose to opt-in to receive the Bluetooth message. Unlike SMS, messages are not sent to a personal address or phone number. Also no personal data is able to be collected from phones. Something our Managing Director is very pleased about!

How far can Bluetooth content be transmitted?

Proximity Sky Bluetooth Touchpoints use the highest possible power levels and will transmit data up to 100m (Bluetooth Class 1). Mobile phones, however have weaker transmitters (Bluetooth Class 2) and will only start to come into range from about 10-20m.