Proximity Marketing

What is Proximity Marketing?

Proximity Marketing is a service that communicates to mobile devices through Bluetooth and Wireless (Wi-Fi) technology. It’s a very effective and affordable solution for communicating with a large audience, within the area of your business or event.

Bluetooth Marketing

Using Bluetooth technology, you can send a variety of digital content to a user’s mobile phone. Known as proximity marketing, consumers can choose to download the content direct to their mobile device when they are within range of the Bluetooth signal. It’s just like receiving a SMS. All that is required is for users to have Bluetooth enabled on the mobile phone.

Wi-Fi Marketing

Wi-Fi marketing interacts with iPhone, Blackberry and other Smart Phones. The content is stored on a Captive Portal which can mirror the content normally pushed via Bluetooth. In most cases, this is in the form of a mobile specific landing page. The content on the Captive Portal is optimized so it displays content correctly for the Smart Phone accessing it.

Smart Phones

In terms of proximity marketing, smart phones allow consumers the ability to receive rich media content via Bluetooth and especially via Wi-Fi connections. The days of receiving simple 160 character text only SMS messages are now obsolete.