Smart Phones

Smart phones. Unless you’ve been hiding under a rock, you’ve probably heard this term before. A smart phone is simply a mobile phone that offers more advanced computing ability and connectivity than a standard feature mobile phone.

They boast powerful processors, abundant memory, larger screens, slick graphics and features such as music players and the option to download mobile apps. Think of them as more like small, handheld computers than simple phones you make or receive calls and SMS on.

With consumers living increasingly busier lives, the need to be on the go with quick and easy online access has never been greater. Smart phones offer a powerful and expandable means to gain access to the internet, email, calendars, mobile apps and so much more. This increasing need has led to the never ending product development and popularity of smart phones such as iPhones and Blackberrys, along with several other smart phones available on the market.

In terms of proximity marketing, smart phones allow consumers the ability to receive rich media content via Bluetooth and especially via Wi-Fi connections. The days of receiving simple 160 character text only SMS messages are now obsolete.

But what makes smart phones really exciting is that they provide advertisers with different marketing medium. Better yet one that is affordable and targeted. A proximity marketing campaign can be setup for your business so potential consumers within a certain proximity can receive engaging and interesting marketing messages to entice them to visit you. Most commonly, these can arrive to users phones in the form of wallpapers, vouchers offers, animations, video, audio and webpages.