What Is Proximity Marketing?

Proximity Marketing offers an effective and affordable solution for communicating with a large audience within the proximity of your advertised product or service. This is achieved by sending multimedia content to the potential customer’s mobile phone using a Bluetooth or Wireless device.

The most effective content offers the recipient something special like a discount on a product or service, a free ringtone, video, mobile wallpaper, screensaver or something else that the audience will find of value.

Many types of businesses use proximity marketing as a means to engage local foot traffic who might not usually see or be aware of specific products or services that the business provides. Our clients have used a unique combination of our Bluetooth Blasting and wireless mobile servers along with our Bluetooth enabled touchscreen systems to achieve fantastic marketing results.

Other key points about Proximity Marketing and our services include:

• Does not require contact details or phone number to initiate contact with user (Bluetooth® only) therefore allows companies to ‘reach’ new and existing customers/consumers without a database.
• It’s about turning prospects into customers
• Offers rich content to the recipients which can be either static or interactive (movies, images, games, redemption codes)
• Companies can manage the experience of the recipients
• Web content can be used to further enhance the experience and is essential for some smart phones (iPhone)
• We are the only provider to currently integrate a solution to communicate with the growing number of smart phones (iPhone)
• We are a dedicated and progressive team to ensure that our offerings match expectations
• User information, such as phone numbers, is not obtained through initial contact, only when/if user is asked to provide details (registration form/SMS etc.)
• Can be used as an effective measurement tool for traffic (tracking objects not people)
• Zero cost of transmission.